Without using existing IP, “Us” was able to pull off the kind of numbers typically reserved for sequels and superheroes. That power is rare, especially in the age of comic-book blockbusters and franchise-mania. They could not wait to see what he’s going to do next.” “He’s just a tremendous talent, and people recognize it. “There’s no doubt that the goodwill from ‘Get Out’ paved the way for initial interest,” said Jim Orr, Universal’s president of domestic distribution. Nobody doubted the hype surrounding “Us,” but its better-than-expected opening weekend solidifies Peele as a filmmaker who needs only his name to draw audiences. The marketing campaign for “Us” emphasized Peele’s role in creating “Get Out.” The director was the film’s biggest selling point. “Us” now boasts the second-best debut of the year behind just Disney’s “Captain Marvel” ($153 million). The studio and tracking services predicted it would net a three-day total in the $38 million to $45 million range. ![]() ![]() “Us,” a psychological thriller about a family confronted by their doppelgangers, put industry projections to shame when it debuted to a massive $70 million in North America, nearly doubling forecasts heading into the weekend. ![]() Even with the sky-high expectations set for “ Us,” the filmmaker’s second directorial effort, few predicted just how many moviegoers had boarded the Jordan Peele train. “Get Out,” which landed a screenwriting Oscar for Peele, became one of the most profitable movies of 2017 (grossing $255 million globally on a $4.5 million budget) after the horror film captured the zeitgeist with its exploration of race relations in America. Given the breakout success of “Get Out,” it’s no surprise audiences were salivating to see the next nightmare from the mind of writer-director Jordan Peele.
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